15 Steps to Build The Perfect WordPress Landing Page.

Landing pages have been out of the spot view for quite a long time. Giving your home-page more attention than the landing page is one mistake that you would not like. Let’s first discuss what a Landing page is and how it is important to our website.

Landing page is a web page where a user particularly lands. In marketing words, it is a web page that works as a standalone page for all the promises that your company or your brand makes to the customers. The basic linkup landing pages provided with the customers are their contact information. When a potential customer comes to your landing page, customers will see different offers and gifts prevailing there.

Customers need to give in return to that coupon, or gift is their contact information. If a Landing page can get the contact information of the potential customers, then it has already served its purpose.

There is no such pre-based rule that you can only have only one landing page. In Fact, it’s even better to have multiple landing pages targeting different sets of audiences.

Now let’s talk about the steps which will help us in building the perfect WordPress Landing page,

1- Learn when to use a landing page

If you just want to create brand awareness and don’t want the users to take any action, you can use the website, but if you’re going to address or get your marketing goal completed, you can use the help of landing pages. There are fewer elements to click on the landing page, and everything leads to one singular call to action, which takes every load upon itself.

2- Always Zero-in on the offer and not on the company.

The most important reason why someone comes to your landing page is the offer that you provide to them, and if you are just going to fool them, then that is not going to give good overall results to your business. When the user visits your landing page, they are there for the offer and not to gain information about your website. This is not to say that your landing page should not have links with your brand. Instead, you can do the opposite.

3- Usage of proper coding or prebuilt plugins

Thanks to many landing page tools, creating a landing page has been easy, fast, and fun. Landing page tools are fun, especially when you need a landing page on the urgent and you want to save a bit of time on coding everything down. If you know a little bit of coding, including HTML and CSS, then there are advantages that you can have of coding over prebuilt landing page plugins,

  • Landing pages which are self-made through coding are much more customizable as compared to when using landing page plugins which limit the functionality of using an extensive range of fonts and colors.
  • If you make a Landing page and code it yourself, you save a lot of money which otherwise you had to pay to any third party service for keeping your landing page alive, as well as you will have to contact an engineer to set up your landing page.

If you code it yourself, you will surely be in much more advantage than prebuilt coding landing pages.

USING A PROPERLY CODED THEME

4- Building a child theme

A child theme is basically a sub-theme in WordPress which inherits all the properties and header files or design of its parent theme. It is always preferred to modify your child’s theme changes rather than edit the parent theme.

To create a child theme, you have to make a folder in the WordPress themes directory, and in that folder later, you will have to add some necessary files such as style.css. The header of the stlye.css file will contain the parent theme template. You can add the template line into the comment code where the theme name is written. For the child theme to work, you will have to activate it accordingly. Also, the functions or the functionality of the parent theme will remain the same until any modifications are done to the child theme.

5- Creating a style.css File

After creating the new child theme in the themes directory of the WordPress themes, you will have to add a style.css file that mainly includes the information related to the author’s URL, author’s name, theme name, which template you are using, etc. For example, your style.css file can look like this,

/*

Theme Name: Example of style.css

Description: Example

Author: Toxic Guy

Author URI: https://{yourauthorurl}.com

/blog

Template: TwentyTwentyone

Version: 12.0

Text Domain: TwentyTwentyone-child

*/

6- Creating a Functions.php file

In WordPress, functions.php or the theme function is a template that is included in the WordPress directory of themes. The functions.php file uses PHP code to add or delete features in your WordPress site.

7- Install and Activate

After creating the child theme and adding all the required files into its themes folder, now we have to install and activate that theme. To test your child’s theme, we recommend setting up a WordPress site locally on your PC. After setting up your site locally, you need to test your child theme. Try adding some styles like changing the background or anything related to that.

8- Create a custom page

Adding a custom page in a child theme is easy to do. You have to create a template and select that template as the landing page from the drop-down menu. After that, you just have to publish it.

9- Adding the Header

When you first preview your page, you will see your site title as white. To remove the background color, set the background color as transparent by adding the line,”background-color: transparent,” in the site template.

After adding the header, you will be needed to display your content by adding the required markup language. If you are coding it, that will be an easy task. Now we will talk about using pre-built plugins.

USING PREBUILT PLUGIN.

10- Installing the Seedprod plugin

First, you need to go to the seedprod website and purchase the plugin. After that, you need to download the file, and after it gets downloaded, you need to copy the license key. After you have the license key with you, then you can log in to your WordPress dashboard and install the plugin. After the plugin gets installed, you have to activate it by entering the license key you got earlier.

11- Creating a landing page with seedprod

After installation you will see 5 different types of pages from which you can choose.

The pages are:

  1. Coming soon page
  2. Maintenance mode page
  3. 404 error page
  4. Login page
  5. Landing page

After you see the landing page option, you need to create a landing page by pressing the + option. After that, you will be shown numerous templates from which you can choose your template.

12- Customize the landing page template

After choosing your landing page template, you will be redirected towards the seedprod visual drag and drop feature, where you can add or delete various texts, images, or pictures you want.

13- Connecting your Email

If you have added the option form to grow your email list, you need to connect your email with the plugin. Clicking on the connect option and then clicking on Mailchimp will lin up your email. After that, as soon as someone submits his/her email, then that email gets added to the email list section.

14- Publish your first Landing web page

Now it’s time to make your landing page live on the internet. Publishing your landing page is easy. There is a Publish button available on the extreme right side of the seedpod plugin you have to click on that button.

15- Tracking the Landing page performance

Performance is always a key factor in deciding whether your website, page, or blog is performing well or not on the internet. You can get to know this by using any analytics tool available online. The simplest and most commonly used one is Google Analytics, which gives the option to track your past performance and your current performance. If required, it can tell you about some tips that might help you build or level up your landing page performance over time. Using a tool for analytics always helps because it helps to get an insight into what your blog might be needing to outperform other websites in regard to reach among readers.

Conclusion

These were some of the steps and methods you can use when making your first landing page. If you are a coder having enough experience with the many programming languages like PHP, CSS, HTML, then you can use the custom-made landing pages. If you are weak at coding or you are not interested in giving hours to a process that just takes minutes upon using the plugin, then you can use the many plugins available online. Some plugins come free of cost, and some are paid. You can choose the one which suits you best depending upon your user reach and content. If you are new to coding, you might want to use already made plugins like Beaver and seedprod which give the best results for your landing page overtime.

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About the author

Author of this post

Rick Boklage is working for Focus It Solution. Focus It Solutions helps businesses embrace technology and offers custom web-application services. Our developers create robust and reliable web applications for diverse industries such as healthcare, insurance, banking, manufacturing, and many more. Get in touch with him now for any assistance regarding Web Development. Follow his company, Focus It Solution on Linkedin.

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